Factors That Can Affect The Success Of Your Online Store

  • October 24, 2021
  • 10 minutes read

Table of Contents

While gearing up for an eCommerce venture, a number of people focus on one far-fetched goal: profit. It’s definitely exciting to plan your store around the concept of building yourself an empire, but that’s not something you can immediately achieve. There are many other factors, ideally of primary importance, that affect the success of your online store/business. Ready to find out what they are? 

Let’s go!

  1. Product Quality

Your product is your direct and ultimate connection with your customer. You may advertise as much as you want, claim as high a quality standard as possible, but eventually, it’s your customer’s own impression of the product’s quality that determines whether your store is a hit or a flop. 

Every once in a while, you’ll come across an online store that has months-old products in its inventory that are nearing their expiration date while collecting dust. These stores often pack away those goods and sell them off without wondering what the customer will think of their quality controls!

  1. Website Design

As an eCommerce owner, the main difference you’ll experience in contrast to a physical store is the absence of an actual building, rooms, in-person staff, and other tangibles your website design single-handedly substitutes for all that baggage. Needless to say, you have to make it as top-notch as you possibly can. 

Your color theme, font, written content, menu organization, images, headers, and audiovisuals add to this design. Therefore, you have to orient these in a way that represents your brands mood and message.

  1. Accessibility

As an online store owner, it’s important for you to make sure your store is accessible for people who do not speak the same language as you do, aren’t as educated as you are, and aren’t as perfectly able when it comes to using their five senses. 

Basically, the success of an online store largely relies on how many languages it is viewable in and the kind of vocabulary it uses. You may also need to integrate accessibility options such as magnification, touch stabilizer, air gesture, and so on so that it is a convenient experience for as many visitors as possible.

  1. Payment Procedures

When it comes to online stores, online payments are easily the go-to option for most customers. Especially since the COVID-19 pandemic, cashless deliveries are deemed a much safer alternative. 

Therefore, you need to integrate your store’s payment criteria with a set of online transaction systems. The safer and stronger payment options you provide, the more readily your customers will want to pay. 

payit solutions for businesses or card transactions are the two main modes of online payments. While each has its own strengths, payIt offers you a separate brand identity on their apps, which helps earn consumer confidence.

  1. Navigation and Assistance

Another unique characteristic of successful online stores is that they have an easily navigable store with on-the-spot virtual assistance. You may add a detailed sidebar for menus, as well as separate sections for different user concerns, such as menus, blogs, queries, careers, contact, downloadable, and so on. Chatbots and dashboards add further value to the interactivity of your store as well!

  1. Customer Feedback

In an online store, it’s important to keep track of what feedback your customers have for you. This also impacts your partnership with standard payment software programs like payIt and others. 

You can record customer feedback by sending out something as detailed as email surveys or by something as simple as asking for a star-based rating with a review column. This will not only help you add valuable testimonials to your webpage but will also help you improve your brand image.

  1. Price Regulation

One major factor in how well your brand fares is the price you set on your products. In an in-store setup, customers usually show up at the store, purchase something, then take it with them. But with an online setting, the customer also has to pay for delivery, cross-boundary shipments, customs duty, as well as for protective packaging. 

This heavily adds to the overall pricing of a single product. Although services like payIt may help with some compensation through vouchers and discounts, you may also take steps to regulate the product’s price so that it doesn’t become absurdly expensive!

  1. Cybersecurity

When you’re in a virtual setup, it can be easy for data thieves to hack your portals, steal your customer database, and even your own bank information. Other times, any advertisements you may allow on your site may also lead to suspicious addresses. 

While setting up your store, you need to incorporate the best possible security protocols you can find according to your site. In case your customer’s website server tells them that providing you with their sensitive information might not be safe, you can also try to get your security system upgraded!

  1. Shipment Procedures

As an online business owner, safety and timeliness are two highly crucial elements when it comes to deliveries and shipments. You may ship on different scales to different places, which means that the shipment quality for each place can differ. 

Spilled products, broken parts, or incomplete contents are common with shipments and deliveries, which is why you have to be careful about how you get the product delivered. What courier or cargo service you use, how you provide order tracking information, and the average time it may take to safely deliver the product are a few influential considerations.

  1. Optimization

Where have you set up your store? A vast range of eCommerce stores is set up on websites. There are many others on Amazon, eBay, Alibaba, and similar platforms. Some others use Facebook, Instagram, and WhatsApp for their business. Still, there are others who develop apps and integrate them with partner apps, such as the one from payIt.

Besides, what are the different screens through which people access your store? A laptop, a tablet, a smartphone, and a good old PC are some standard formats for which you may optimize your store’s interface so that more and more customers can easily access it.

  1. Rewards

Want your customer to keep returning to buy your brand? You have to give them something worth coming back to! Besides the product quality, rewards of different sorts also help online stores retain their customers. This includes discounts on future purchases, vouchers, and coupons, souvenirs with a certain purchase value, gift cards, and so on. 

These little perks can actually do a lot to build a positive image of a brand. So if you’re wondering how you can arrange a system of such rewards, then the answer is simple: through e-wallets! payIt is one of those digital wallets that partner up with stores to provide customer rewards and also keep track of all relevant purchases.

  1. Marketing

Social media and digital marketing are a boon for online stores. If you adopt a viable marketing strategy, you’ll see a major difference between your sales and those of thousands of online stores with zero focus on marketing techniques.

There’s a wide variety of digital marketing ideas that you can combine to form your strategies. Pop-up ads, sellable links, social media advertisements, and video referrals are a few of the many marketing techniques that contribute to a successful online store.

  1. Return Policies

Stores that have difficult and time-consuming return policies and order cancellations hardly earn a good repute in their respective industry. Purchasing from them is just risky in case you get a defective product but are unable to return it later on. This is also why such stores lose many potential customers!

If you ensure that your return policies are easily understandable and considerate, you’ll be able to keep your customers fairly satisfied even if they’re occasionally disappointed with how the product turned out!


As effortless it can be to set up an online store, it takes all your sweat, tears, and blood to turn it into something magnificent. These are some critical factors that you need to adjust if you want your online store to make it big, especially when the markets are steadily becoming more and more concentrated!

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