e& enterprise and Payit partner to offer streamlined and secure payment experience for UAE businesses

  • May 30, 2024
  • 02:40 minutes

e& enterprise, a leading technology company, today announced its strategic partnership with Payit, the UAE’s first fully featured digital wallet launched by First Abu Dhabi Bank (FAB). The collaboration aims to revolutionise payment acceptance and enhance customer satisfaction for businesses across various industries.

The agreement integrates the Payit Wallet into e& enterprise’s Payment as a Service (PaaS) platform, enabling businesses to provide their customers with a streamlined and secure digital payment experience through Payit’s advanced technology.

With a shared commitment to innovation and customer-centricity, this strategic partnership aims to drive platform adoption and attract potential and existing businesses utilising e& enterprise’s PaaS platform. By leveraging the new enhancements on the platform, businesses can create a frictionless payment experience and strengthen their competitive edge in the dynamic digital era.

Alberto Araque, CEO of e& enterprise IoT & AI, said: “We are excited to partner with Payit to enable digital transformation and cashless payments for businesses. Our Payment as a Service (PaaS) platform is pivotal in this process, providing a secure and comprehensive payment acceptance ecosystem. This collaboration will increase digital payment adoption rates, elevate conversion rates, and enhance customer satisfaction.

“With this partnership, we aim to offer businesses enhanced payment acceptance instruments, empowering them to provide their customers with a frictionless payment experience. By leveraging our strengths and expertise, we can revolutionise business transactions, enhancing operational efficiency and customer satisfaction.

Launched in 2018 by First Abu Dhabi Bank, Payit has been at the forefront of driving the transition to a cashless society in the UAE. The digital wallet offers many features, including international money transfers, peer-to-peer payments, merchant payments, bill payments, and local bank transfers, providing cash-dependent consumers with accessible alternatives to traditional bank products.

Nitin Bhandari, SVP and Head of Wallet at FAB said: “We are happy to partner with e& enterprise and be part of their PaaS platform for online payment processing, bringing our digital wallet technology to businesses across the UAE. All current and future merchant partners using e& enterprise’s PaaS Platform can now also accept digital payments directly from Payit wallets, with no additional requirement for technical enhancements or extra investments. Our Payit digital wallet has already introduced many individuals to the convenience of cashless transactions, and we look forward to expanding its reach with e& enterprise’s PaaS platform.”

e& enterprise has significantly impacted the digital payment sector by enabling businesses in retail, fashion, tourism, hospitality, insurance, real estate, car rentals, and more through its PaaS layer. The company’s unwavering dedication to innovation and customer-centricity has solidified its position as a valuable partner for businesses seeking to thrive in the digital payment landscape.

The partnership between e& enterprise and Payit marks a pivotal step towards a more efficient, secure, and customer-centric payment ecosystem. Businesses across various industries can now harness the power of Payit’s digital wallet technology to drive growth, enhance customer experience, and stay ahead of the rapidly evolving digital payment landscape.

With a strong foothold in the region and years of expertise, e& enterprise has enabled various businesses in retail, fashion, tourism, hospitality, insurance, real estate, car rentals, and more via the PaaS layer to offer seamless micropayment services.