Top 10 Local Make-Up Brands for Women in UAE

  • March 29, 2024
  • 03:55 Minutes


The United Arab Emirates (UAE) is known for its vibrant culture, luxury lifestyle, and thriving beauty industry. While international beauty brands dominate the market, there’s an emerging trend of supporting local talent and homegrown businesses.

Emirati women have been making waves in the cosmetics industry, offering high-quality products that cater to diverse skin tones and preferences. Some of these beauty brands have also gotten global recognition and popularity. In this article, we will cover 10 local make-up brands for women in the UAE.

Local Make-up Brands for Women in UAE in 2024

Here are the top 10 local make-up brands in the UAE in 2024.

Huda Beauty

Founded by the iconic beauty influencer Huda Kattan, Huda Beauty has become a global sensation. Today, it is a top brand globally and is widely used by fashion influencers as well as celebrities.

What It Offers: A wide range of cosmetics, including eyeshadow palettes, liquid lipsticks, and foundation, renowned for their exceptional quality and innovative formulas.

Feather’s Beauty

Feather’s Beauty is a Dubai-based brand known for its cruelty-free and vegan makeup products. It was founded in 2018 by Hessa Falasi, a Dubai-based entrepreneur. Feather’s Beauty is known for its ethically sourced and animal-friendly makeup products.

What It Offers: Their offerings include foundation, blush, and lipsticks, all crafted with natural ingredients to nourish the skin while enhancing beauty.


Odist was established by Hind Al Mulla in 2018, inspired by her passion for clean beauty and sustainability. The brand specialises in clean and eco-friendly makeup products, formulated with natural ingredients to promote healthy skin.

What It Offers: a variety of makeup essentials, from organic lipsticks in rich, vibrant shades to mineral-based foundations that provide flawless coverage.

Shirley Conlon Organics

Shirley Conlon Organics was founded in 2016 by Shirley Conlon, a Dubai-based beauty expert committed to organic and cruelty-free skincare. The brand is known for offering skincare and makeup products that prioritise natural ingredients and sustainable practices.

What It Offers: A wide range of products infused with botanical extracts, vitamins, and minerals to nourish and protect the skin while enhancing its natural beauty.

Project bYouty

Founded in 2019 by Sheikha Amal Al Maktoum, with a vision to empower women through beauty and wellness, Project bYouty is a unique beauty platform that celebrates diversity, inclusivity, and self-expression. Its e-commerce platform also has many renowned brands listings including Sarah Chapman, Revitalash, Emma Hardie, and more.

What It Offers: Blishes, foundations, lipsticks, etc. for diverse skin tones and preferences, from bold and vibrant to subtle and natural hues.

Doll Beauty

Doll Beauty is a UAE-based brand known for its playful and vibrant makeup offerings. It was founded in 2015 by sisters Narmin and Neelam Mawji, Dubai-based entrepreneurs. These entrepreneurs wanted to set apart their brand that celebrates individuality and encourages women to have fun with their looks.

What It Offers:  Bold eyeshadow palettes, sparkling highlighters, and amazing Doll lipsticks and glosses.

The Camel Soap Factory

While not exclusively a makeup brand, The Camel Soap Factory offers skincare products that lay a perfect foundation for makeup application. It was founded by Stevi Lowmass in 2013. Their natural and handmade soaps, moisturisers, and lip balms are crafted using locally sourced ingredients, making them a favourite among eco-conscious consumers.

What It Offers: Soaps, moisturisers, and lip balms are crafted using locally sourced ingredients.

Shiffa Beauty

Shiffa Beauty combines traditional Arabian ingredients with modern skincare technology to create luxurious makeup products that prioritise skin health. It was founded by Dr Lamees Hamdan, a Dubai-based dermatologist and skincare expert in 2004. From rejuvenating foundations to nourishing lipsticks, each product is infused with the essence of the Arabian Peninsula.

What It Offers: Organic and natural skincare products and make-up essentials like foundations, blushes, lipsticks, etc.

Wojooh Beauty

Formerly known as Faces, Wojooh Beauty is a leading beauty retailer in the Middle East, offering a curated selection of local and international makeup brands since 1996. With its finger on the pulse of beauty trends, Wojooh Beauty is a go-to destination for every beauty enthusiast in the UAE.

What It Offers: A selection of local and international makeup brands, offering a diverse range of products to cater to every beauty need.

Nina Ubhi Cosmetics

This brand was founded by Nina Ubhi, a renowned makeup artist and beauty educator passionate about empowering women through makeup. Nina Ubhi Cosmetics is known for its eyelash extensions.

What It Offers: Offers eyelashes for every occasion


Supporting local makeup brands not only supports entrepreneurship but also celebrates the rich diversity of beauty in the UAE. From Huda Beauty’s global success to emerging brands like Feather’s Beauty, the region’s makeup industry is flourishing with creativity and talent.

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